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Born Good

Powered by Plants. Made good with Science.

We believe that our everyday solutions lie nestled in the bounty of nature. We also believe that scientific intervention can increase the efficacy and potency of these solutions. It is this core belief that lies at the heart of our company.

We are Born Good. Our products are formulated by a team of accredited bio-scientists and chemists, and backed by over 50 years of expertise in the global textile processing industry from our parent companies – Ramsons Garment Finishing Equipment (Ramsons) & European Textile Chemical Corporation (ETCC)

Our parent companies have been working with global clothing brands including Levi’s, Zara, H&M and Gap Inc. for over 20 years, and with their guidance were able to jointly conceptualize and bring to market the

sustainable products used in the manufacturing of clothes. With clothes now being made with better products, we believed it was imperative to bring this cutting-edge technology to you, to better take care of your clothes, skin, and environment. This was the genesis of the Born Good’s mission.

Every product we create is rooted in bio-based ingredients that are chosen for their plant-sourced goodness, and formulated with eco-conscious science.

What this means, quite simply, is that our ingredients are born, good.

We hope to bring our lab-tested, proven and eco-certified range of detergents and home care to your family.  

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